Arya Chandra

Arya Chandra

Founding Growth & Product Marketer

I make AI products grow, usually by launching things, building distribution, and occasionally building the tool that was supposed to save me from doing all of that manually.

Currently, I'm the founding growth & product marketer at Blink YC W22, where I've owned every major launch and built the channel that now drives our best ROI.

Previously, I was the #2 growth hire at Emergent YC S24 and helped take it from $0 → $50M ARR in 8 months. I like going from we should probably do this → it's working.

Recently played

Can't Tell Me Nothing

Kanye West

What I do

Click a card to see the work

01Product launches

Blink Agent Builder, Blink Claw and Blink AI CFO, plus Emergent's first two launches. Positioning, story and the distribution push.

02Influencer marketing

Built it 0→1 twice. Geo-specific targeting, tiered CPM benchmarks by region, and creators across X, LinkedIn, Instagram and TikTok.

03Lifecycle & PMM

Lifecycle built 0→1 for activation and lower churn. Cohorting and segmentation for personalized campaigns. First PMM at Emergent.

04Tools, agents & creative

Internal tools for social listening and campaign intel, a library of marketing skills for AI agents, and every ad and banner designed in-house.

Experience

Blink.new YC W22 Now
Founding Growth & Product Marketer Dec 2025 – Present Remote · SF Bay Area 1st growth & product marketing hire
  • Owned every major launch across Blink's portfolio: Blink Agent Builder, Blink Claw and Blink AI CFO. Each one added multiple 7 figures to ARR.
  • Built the influencer marketing channel from 0→1 with geo-specific targeting and tiered CPM benchmarks by region. It's now our highest-ROI channel.
  • Built a library of internal marketing skills for AI agents, so the team ships consistent, high-quality work fast.
  • In-house designer for all visual marketing: performance creatives, social banners and email assets, end to end.
Product launchesInfluencerAI agentsPerformance creativeDesign
Emergent YC S24
Growth & Product Marketing Lead May 2025 – Dec 2025 Hybrid · SF Bay Area #2 growth marketing hire · $0 → $50M ARR in 8 months
  • Led the first two product launches, helping Emergent reach $10M ARR within 2 months, one of the fastest companies ever to do it.
  • Built the in-house influencer function 0→1 across X, LinkedIn, Instagram and TikTok. It became the largest channel by revenue and spend.
  • Built lifecycle marketing 0→1, driving activation across multiple products and helping reduce churn.
  • Became Emergent's first PMM and set up the function's foundational processes and workflows.
  • Wrote the developer documentation from scratch, including the full docs and a tutorial series on integrations and app development.
  • Built internal tools for social listening, data monitoring and campaign intelligence.
  • Led audience cohorting and segmentation for targeted PMM and personalized lifecycle campaigns.
LaunchesInfluencerLifecyclePMMDeveloper docsInternal tools

Reading

How to build habit‑forming products Hooked Nir Eyal
Opening…

Hooked

Nir Eyal
Conta
gious Why things catch on Jonah Berger
Opening…

Contagious

Jonah Berger
Obviously
Awesome How to nail product positioning April Dunford
Opening…

Obviously Awesome

April Dunford

Toolbox

Product Marketing Influencer Marketing Performance Marketing Lifecycle Marketing Product Analytics Launches & GTM Segmentation AI Agents Creative & Design Developer Docs Social Listening Internal Tools

Education
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